COMM 288 Lecture 3 - The Codes of Gender 1 teached by Sut Jhally

https://vimeo.com/83762524

Codes in gender are hard to be proved, but they can be proved in advertisement. Every picture you see you have to realise:
1) How normal the pictures seem
2) Do a mental trick and switch the sexes

A. The feminine touch

- feminine touch
- self-touch

Note:
Woman in advertisement bearly touch things, they just loosly holding it while men hold an manipulate things. Woman tent to hold their hand in very strange ways, like they have no control on the object.

What happens with this image if you try to switch gender?

It's a stange position if you look at it and think about a normal situation

Men's hand, craftsmens hans manipulate

B. The ritualization of subordination

- lying down
- leg cant
- one leg
- head cant
- body cant
- neck up

Note:
Floor is assosiated with less clean. On the floor you can not defent yourself.
Kneeband is the sign of not being in control, woman are just little girls
Headband is submissive because the one in front of you has to look down

Other context when a men takes the same position as a women

C. Licend withdrawal

- woman drifting
- men wary

Note:
Woman drifting
introvert looking in distance not even know if she is counsess

Men wary
Men looks like he know whats going on in de world

''Code for women means men are not this''

COMM 288 Lecture 2 - The Codes of Gender 1 teached by Sut Jhally

https://vimeo.com/83762522

Faceless body's